(more facts brought to you by quantitative thinking)

Misc unnamed British researchers have finally disproved second-wave feminism in a SHOCKING new study. These intrepid brainiacs endeavored to get to the bottom of whether girls really prefer pink using the scientific method, a dark room, and a computer. I’m so glad they’re finally working on this pressing issue with godknowswhos funds. The experiment had 1000 British adults look at colorful rectangles on a computer screen and then pick out which they liked best. Then they graphed the results and make conclusions like:

“Boys like blue, girls like pink..” (adult men and women in London are apparently representative of universal girls and boys.)

Somehow they also deduced that the reason that boys like blue and girls like pink is evolutionary.

“…females developed a preference for reddish colors associated with riper fruit and healthier faces.” Meanwhile men don’t need to pick ripe fruit: “For men, thinking about colors was less important because as hunters they just needed to spot something dark and shoot it…”

This reader enjoyed MSNBC’s sparkling coverage of the story— especially the resigned attitude the journalist took to the newly reveal facts. “Boys like blue, girls like pink and there isn’t much anybody can do about it…” Sigh. How true… how will I ever make peace with my inability to overcome inherent desire for pink, Pink, PINK?

Fortunately, the scientist interviewed does bring it back to a universal point I think we can all agree on, giving me a newfound sense of trust in his dedication to scientific inquiry and the pursuit of Truth:

“As for Eve, Hurlbert added, maybe there was a different reason she picked that apple.”