Okay. I feel a little guilty reporting this fact to you, public. But it IS available to anyone Googling.

It recently came to my attention (and here I’ll leave the chain of contact out) that Diesel’s new cafe, Bloc 11, is a little more unfortunately named than I had originally thought.

Block 11 was the name of the prison ward at Auschwitz.

This seems particularly dangerous given the extreme likelihood that innocent strangers will search for Block 11 instead of Bloc 11.

I am hoping that, however difficult it might be, the owners will be pursuing a name change. Whoops?